I was invited to lead the product and visual design for Metokensā€™ first MVPā€”and I couldnā€™t turn down the chance to help creators (not just the usual ā€œcontent creatorsā€) build vibrant, self-sustaining digital economies. For several months, we conducted user interviews, designed the UI and brand systems, and iterated on features.

The concept of personal tokens was so new that we often had to invent the language to describe the mental models behind the system. We used the UI as our primary marketing tool, ensuring users could instantly grasp the productā€™s value at a glance.